The Secret Way To Be The Best Hotelier You Can Be
What we discuss in the Podcast:
Hotel Marketing News Articles
Including all areas of travel like Car Hire, Accommodation, air fares, in Western European countries the UK is spending the most £26 billion in 2017. This level of spending is a yearly increase of 7.2% and means the UK accounts for 5.8% of world wide travel sales.
What does this potentially tell us?
- Possibly people in the UK are looking to spend what little money they have during a time of austerity on vacations.
- People are eager to relax and get away from their daily challenges of work by going on mini breaks here in the UK.
Reminding us of a time when ‘glamping’ became popular back in the early 2000’s when the financial crisis hit.
Hotelier owners can capitalise on this by offering extra days at a great rate or with a bonus.
An idea that hotel owners could implement is offering people the extra day at their breakfast, tempting them to stay for an extra day. A simple marketing idea for Hotel Owners could be placing a voucher on the table. As a Hotel Owner you know if that room has been sold or not and can afford to discount.
Insights are also showing that travellers want to go places where they feel like locals.
Marriott Hotels are bringing live music based on the venue’s personality and “who will resonate best with each audience”.
Bringing live music to the hotel is an attempt to engage with the next generation of travellers.
Marriott hotels are showing us that understanding the demographics, behaviours and attitudes of travellers is essential to gaining new business and increasing occupancy.
A quick way to know your guest is to uncover what age they are and from that, you can use generational analysis to tailor your offer.
In the podcast, we give an overview of ‘baby boomers’, ‘Millennia’s’ and ‘generation y’ identifiers.
Generation Y is now aged around 20 to 30 years old. Generation Y is your new generation of guests as they start to earn money and have time to travel.
For this age group, some little features can have a significant impact on guest experience. Adding wall sockets with built in USB sockets can increase guest reviews and repeat bookings.
Generation Y lives with an abundance of devices that need charging and not needing to pack charging adaptors is a fabulous feature for these people.
Different generations or persona of people react differently to sales and marketing messages.
Choice Hotels have published their 2nd quarter call.
The central message they gave was ‘don’t worry we got this.’
In their call, five key points were made
- CEO transition will be seamless
- Upscaling and mild scaling strategy will continue
- Going to look at internal growth
- Choice Hotels Revenue Management tool is showing a return on investment of $7-8 for every $1 spent.
- Direct booking pushes are working!
Implementing a strategy to increase direct bookings can work for Hotel Owners of all sizes.
It may take some time and extra spending while you refine and improve the strategy to a point where it works. Once you manage to get a direct booking strategy in place that works, you will see a massive increase in profits.
Choice Hotels are now seeing over half of their bookings come through a direct booking route. Could you imagine if that was your hotel?
The first stage in your strategy is to put ‘revenue magnets’ in place. Revenue Magnets are implementing systems that offer a great booking experience.
Once the revenue magnets are in place and providing an amazing booking experience, you can then open the flood gates by introducing revenue boosting tactics.
Revenue boosting tactics are things like Facebook Advertising and direct email marketing.
Do not start introducing revenue boosting tactics until you understand who your perfect guest is and have revenue magnet systems in place that provide an amazing guest booking experience.
If you do introduce revenue boosting tactics first, you will see poor conversions and waste money on advertising.
New York City hotel industry links Airbnb to terrorism in a new advert. The advert contains the message of:
‘Who’s in your building?’
‘Are you at risk?’
While this is not good publicity if you were Airbnb you could view from a positive angle. You could see it as a sign of success because they are stooping to such a low-level tactic to try and compete against them.
British Travellers are the best at Sun lounger wars.
A new viral video shows that British Tourists are the best when it comes to Sun lounger wars.
The video is a must watch. (looks like the video has been taken down already!)
Here is another video explain the Airbnb challenge: https://youtu.be/pvR9YN8Mpgc
- Cornflakes and Lager
- King Prawn vindaloo with boiled egg
- Weetabix with marmite
In the central section of the podcast, we introduce a new philosophy of how you can be successful and be the best you.
- 80% your power comes from your mind and only 20% from your skills and capabilities.
- We give a brief overview a Japanese philosophy of ‘Kaizen.’
- We introduce you to Constant and Never Ending Improvement’
Where does Kaizen come from? Kaizen comes from manufacturing in Japan and has now been used as a philosophy in business and life by millions of people.
This central section is interactive, and you may want to bring a pen and paper with you.
Listen to the podcast to discover the power behind this and how it can impact every area of your life and business.
Food for thought –
If you want to capture more of the UK one of the quickest ways to do this is create packages and bundles, have you got a voucher system that enables you sell vouchers? If not, click here now to look at the best one on the market.