How To Drive Positive Improvements
Top Staff Engagement Expert Reveals
Interview with Will Woodward Innovation and Postive Change Expert
Main Topic (Starts 28 minutes into Podcast) :
You have a vision, and you want to make it come true, but you’ve tried before, and because the team didn’t engage you couldn’t make it happen.
As business owners and leaders, we often get frustrated and bamboozled when staff don’t get involved in change.
When they do get involved, it’s because we’ve told them they have too! They are only getting involved to be compliant with you and not because they want.
In this fantastic interview, Will Woodward reveals how you can quickly and easily change this instantly.
He teaches a new breakthrough process for getting staff involved, more than that, by using this model they become enthusiastic and drive the change forward for you.
No more do you have to feel like you are pushing water up the hill!
The model is simple and easy to implement with hidden depth behind it. Will, has kindly produced a guide on how and why this model works.
Hotel Marketing News For You
Growing Franchise Fees A Problem
Originally Posted on Tnooz September 5th
At Occupi Online we speak a lot about Online Travel, Agents charging too much commission and there is a lot of noise out there on this subject. According to Tnooz one area that has gone largely unnoticed is the rising cost of Franchise Fees.
They’ve discovered that over the last ten years hotel chains have increased costs by 34% on average (as a percentage of ADR)
Reasons given include supporting online marketing efforts, loyalty programs. In the majority of cases, the extra charges are added regardless of where the booking has originated from!
So, if you are a franchisee, the increases are compounded.
What does this mean?
You need to look for ways to increase profit margins more than ever.
Creative and Innovative thinking is needed.
Remember if you have staff they may be holding on to some fantastic ideas!
Discover in our main event how to get staff involved and get them driving the change for you.
Another Direct Booking Event
Originally Posted on September 7th on Tnooz
2017 Direct Booking Summit Americas commence at the end of September.
A full 2 days of talks and networking that is a dedicated to creating Direct booking strategy. Includes workshops on topics like negotiating with OTA to digital marketing advice.
What does this tell us?
Getting people to book direct is a highly important part of any accommodation providers marketing mix.
It also shows us there a vast array of ways you make it happen. You don’t have to rely heavily on the Online Travel Agents or High Commission voucher sites to fill rooms.
By leveraging digital marketing, you can fill your rooms consistently with high-profit margins.
Hotel-Tech Startup Alice Acquires Smaller Rival GoConcierge
Originally Posted 7th September on Skift.Com
With Expedia growing through acquiring companies, is new acquisition Alice following in its parent’s footsteps?
It has been revealed today that the tech company Alice has acquired rival company GoConcierge for an undisclosed fee. The acquisition comes just one week after announcements were made of Expedia’s majority investment of $26 Million.
Founded in 2000 and based in Burbank California, GoConcierge provided web-based concierge tasks and boasted clients in over 60 countries while never raising any venture capital.
While Alice mainly focuses on tools to help with front of house desk communication, security and housekeeping, it is not yet revealed if GoConcierge clients will switch over to Alice clients. When asked GoConcierge Co-founder Adam Isrow said it is “too early to comment on detailed plans” and that both companies “will give hotels the continued value they are used to receiving from both solutions.”
So is this a sign of things to come from Alice or something that was already in the works, what do you think?
Trivago Concedes It Overspent on Advertising and Lowers Forecasts
Has Trivago overspent?
The German based hotel search company has reduced its revenue growth of 2017 from 50% compared to 2016 to 40%.
Is this a result of overstretching budgets on what has been a massive advertising campaign or, has a change in policy with partners had a bigger financial impact than expected? While it is not quite clear, one thing that is clear is that executives and investors are ‘surprised’ by the stats.
What was the response by the investors? They responded by taking a fourth of the company value in the morning trading, which in turn almost wiped out all gains for this year. Trivago did manage to regain lost ground by the end of the market day and lost around 16% from the previous day.
At this current rate, the minor profits made in 2016 are set to be higher than earnings for 2017.
While the Trigavo business model is simple to users, they offer various rates for accommodation providers from multiple booking platforms and then charge an advertising fee to those platforms, they are always looking to improve their process. In late 2016 the company rolled out what they call a relevance assessment (Which in its simplest form is a survey.) This allows users to mark how happy they were with the site they were directed to from Trivago. Those platforms that receive low scores have to pay a high cost-per-click bid in the marketplace.
This seems like a healthy process as it encourages platforms to improve their systems or face a higher cost for the same number of leads.
However, with 79% of revenue coming from Priceline and parent company Expedia, it was revealed that one advertiser was affected by the policy change in 2016.
How likely is it that Trivago would expect its parent company to pay a higher bid?
We are not sure, what do you think?