Finally Revealed – How to find your perfect guests
In this episode:
Craig is back with us! and together we discuss some of the latest Hotel News stories that have caught our eyes this week.
The main topic for today is, how uncovering who your perfect guest is the essential first step in stealing guests from the Online Travel Agents.
How does it work?
Imagine you could find your guest and talk to them before they’ve even started to search for a hotel? At that exact moment when the thought of booking a break crosses their mind…
If you could connect with them just at that moment, you would get to them before they started searching on the Online Travel Agents or Travel Comparison sites.
If you told them about your Hotel, in a way that connects with them and appeals massively to them to are not only going to hear your message they will listen and engage with your message.
For them that instant gratification of “Oh yes, this is perfect for me”
If you can do that, they will book with you directly. ????
Because it’s convenient, easy and good value. It APPEALS to them directly.
It scratches their itch straight away.
How do you find your perfect Guest, you ask lots of questions and analyse lots of data.
- Who are your ideal hotel guests?
- What do your hotel guests look like?
- How they talk?
- What do they want in a hotel break?
- What style of break appeals to them?
and much much more…
This can be a lot of hard but well worth it work. To make your life easy we’ve created the Perfect Guest Finder Tool which gives you the exact steps to get a constant flow of perfect guests…
Once you understand your guest persona or profile you can then design vouchers and offers that will appeal directly to them.